Passive Income MVP - Asset #3: Your email list

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Now we get to your email list.  

Understand the value of your email list.

With social media and affiliate marketing, you could already be making money, so what's the need for an email list?  Here's the thing: Most tips about making money online focus on doing it fast by capitalizing on the latest trends and developments.  What you want to build is consistent money, scalable money, and resilient money.  The online business long game, the space where the most money is made, is about creating deep connection with your audience.  On top of that, it becomes a way to super-charge your business; whenever you release something new, be it a video, a new course, or a new product, you've already got people who want to hear what you say ready to go.

How do we do it?  

It takes a few things:

1. A link to a landing page.  This is a SIMPLE page that shows 2 things: what the visitor can get by entering their e-mail address, and a place to put their email address (and name if you want).  That's it.  No fancy designs (that can distract the visitor away from entering their email); no additional options (those are also distractions).  Simple is effective, and thankfully, simple means easy.

2. An autoresponder service.  This is a provider that allows you to set up automatic emails to be sent in response to someone joining your email list.  (There are many other actions that can trigger an email, but for now, we are focusing on when some one joins).  By joining a service and setting up an automatic email that contains your free offer, you can give a new member of your email list their free offer no matter what day or time they join!

And here's the best part: there are auto-responder providers that also provide landing page tools!  2-in-1 save you time and energy.  #winning

A great website for setting this up is gumroad.com.  They have a simple, done-for-you e-mail signup page, and an easy way to setup that first automatic email with your free offer.

And the best part is that using Gumroad in this way is FREE!

The next best part?  I've got 2 videos that walk you step by step through creating a free offer and your email auto-responder!
Gumroad tutorial video for building an email list.
Bonus video: Gumroad: create a product and use automatic emails


And that's the last piece! With these 3 assets in place, you can have a growing online business that is scalable and resilient, that you can take as far as you want to grow.

You CAN create new streams of income.  Cut through the fluff.  Create your assets.  Commit to learning.

Whatever you do, keep growing.

Cheers to your journey.

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